Regarding marketing, video is one of the most powerful tools at your disposal. A well-made video can carry a lot of information quickly, and it can be easily shared across multiple platforms.
Johannesburg is a city with a lot of potential for businesses. There are several reasons why video marketing is a good investment for businesses in Johannesburg. Keep reading to learn more about why you should invest in video marketing in Johannesburg.
Better Reach:
Video is an excellent way to reach customers in Johannesburg. Videos can easily be shared across social media platforms, and they can also be embedded on websites. This makes it easier for viewers to share videos with friends and family.
Increased Revenue:
With proper planning and execution, video marketing can increase your business’s sales and revenue. According to research by Animoto and Cisco, two-thirds of people say they would rather watch an online video production agency than read text or watch an infographic on the same topic. Therefore, investing in video marketing is a smart choice if you want to drive sales directly from your website or social media pages.
Improved SEO:
You should be investing in video marketing because it improves SEO (search engine optimization). If you have an eCommerce site, you know how important it is for people to find your website when searching for products or services. If you have an offline business, having more people visit your physical location is important too.
Tap Into Mobile Users:
The first reason is that mobile users are everywhere. Mobile devices have overtaken desktop computers as the most popular way people access the internet. So your audience will likely be using their phones to view your videos, whether you’re targeting locals or tourists. If your content isn’t optimized for mobile users, you could lose out on valuable traffic opportunities and conversions altogether.
It helps tell your story:
One of the great things about video marketing is that it allows you to tell your story in a great way other forms of marketing can’t do. In addition, telling your story through video allows you to connect with customers on an emotional level that isn’t possible with other types of marketing materials.
Conclusion:
The growth of video marketing in Johannesburg is clear. While more than 80% of businesses aren’t using it, almost half of the markets are ready to start using video marketing. That’s a lot of potential customers who will be open to seeing your video content. So whether you’re a business in Johannesburg or any other place, video marketing can help you boost your visibility and increase profits.
Related Sources: Video Animation Company